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»Bell Media

Canadian Broadcaster Bell Media Banks On Premium Programmatic

Bell Media, the broadcasting and radio subsidiary of Canadian communications company Bell Canada Enterprises (BCE), is bulking up on programmatic for its linear, streaming video and mobile platforms. Using Videology, Bell Media is building an audience indexing and delivery tool for advertisers to plan and execute cross-platform campaigns. The first phase of the integration will go... Continue reading »

by Kelly Liyakasa // June 7th, 2016 //
»
 

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