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»Becca Wright

User-Gen Content Aggregator Wikia Turns To Krux To Find Audience ‘Motivators’

Over the past few months, “collaborative” publisher Wikia has been working with data management platform Krux Digital on streamlining and segmenting the company’s audience. The company claims the combined use of its first party data and third party data have led to 93 percent lift in eCPMs compared to what it was able to charge… Continue reading »
by David Kaplan // November 9th, 2012 //
»
 

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