OPINION: Data-Driven Thinking
Marketers, Forget Personalization. Start Offering Personal Experiences
Moments of connection that provide holistic experiences are on a journey to replace data-based advertising. And with the rise of technologies like blockchain and the metaverse that make consumers more connected than ever, it’s time for brands to accelerate that journey, says Azlan Raj, chief marketing officer of Merkle EMEA.
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