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»Axciom Audience Operating System

EBay, Acxiom Strike ‘Direct Matching’ Deal, As Acxiom Makes International Push

EBay and Acxiom on Monday forged a partnership to bring Direct Matching services to European advertisers. "Direct Matching" connects eBay's transactional-level data with Acxiom's access to third-party datasets, as well as brands' own customer and prospective databases to identify potential matches for targeting purposes. This represents Acxiom’s latest move as it attempts to expand the... Continue reading »
by Kelly Liyakasa // February 3rd, 2014 //
»

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