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»Avocarrot

Glispa’s Stack Was Missing Programmatic, So It Snapped Up Mobile Native Ad Exchange Avocarrot

Glispa keeps scooping up companies. On Tuesday, the Berlin-based mobile ad platform plunked down an undisclosed sum to buy native mobile ad exchange Avocarrot, its third acquisition in less than two years. Glispa bought MoneyTap, a Russian mobile mediation platform, in March, followed by the acquisition of Brazilian mobile performance agency Mobils a couple of... Continue reading »
by Allison Schiff // September 13th, 2016 //
»
Avocarrot Takes A Bite Out Of Native Video

Video ad spend is on the rise. Video supply, on the other hand: not so much. “Right now, video is mostly launched either in a pre-roll environment or on a social network, so there’s no scalable way to buy other video formats across the web,” said Vitaly Pecherskiy, COO of native advertising DSP StackAdapt. For... Continue reading »
by Allison Schiff // February 18th, 2016 //
»
Avocarrot Tool Turns Banners Into Native Units

Banners weren’t cutting it for Vaibhav Gupta, CEO and founder of Bidstalk, a Singapore-based company that provides a white-label mobile and video DSP platform for advertisers and publishers. But the alternative – native – presented its own attendant complications. “Marketers are ready to experiment with newer mobile-focused ad formats, but such traffic is still limited,” Gupta said.... Continue reading »
by Allison Schiff // April 15th, 2015 //
»

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