Who Would Grab The Live Wire?; AI, AI Everywhere
Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos. But Ad Age also reports that Publicis execs were “exploring” the idea […]