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»ARMIS

French Grocery Chain Swaps Print Circulars For Programmatic

Intermarché, the third-largest supermarket chain in France, distributes close to 970 million printed circulars a year. Beyond requiring beaucoup papier, “a lot of younger people simply don’t read them anymore,” said Anne-Marie Gaultier, Intermarché’s CMO. And that’s if they even receive them. It’s difficult for Intermarché to know if its flyers are making it into... Continue reading »

by Allison Schiff // February 17th, 2020 //
»
 

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