AppleTV

Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit? Plus, the bubble may have already burst on creators launching direct-to-consumer brands.

Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In a series of buy and sell-side discussions at LiveRail’s Video Publisher Forum Tuesday in New York, a number of industry execs agreed connected TV apps, publishers, ad servers and measurement […]