Anthony Iacovone

Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time Learning Machine (RTLM), it can analyze 50,000 mobile bid requests per second. “There is a problem with the way data mining works,” CEO Anthony Iacovone tells AdExchanger. “First, you feed that system […]

When it comes to reaching consumers with mobile advertising, is there really a difference between an Apple iOS user and Android users? A poll commissioned a few weeks ago by mobile real-time bidding operator AdTheorent suggests that there is. Conducted by Quinnipiac University, the survey found that while Android-based smartphones were the most widely used […]