answers.com

Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.

Answers.com, long a haven of performance marketers seeking scale and efficiency, has bigger dreams: to create enough value for advertisers to seek it out for direct sales. The publisher, which reaches 73 million unique users on desktop and 35 million on mobile, first added a direct sales arm in 2013. But its efforts to establish […]

Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes to the site,” said David Karandish, CEO of Answers.com, “have added support for Facebook, Google+ and Twitter for [gated] logins (Answers.com now has over 180 million registered users) and turned […]

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