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»andy smith

RTB Realities Complicate The Future Of Programmatic Direct

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at Vibrant Media. Some of the predictions that programmatic direct channels will experience a sizeable growth surge in 2016 may be too ambitious. As yet,... Continue reading »
by AdExchanger // January 19th, 2016 //
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