Brands historically have stayed on the sidelines when it comes to hot-button social and political issues. But nowadays, American consumers often expect – and even demand – that companies form an opinion on issues they’re close to. Namely, consumers expect brands to stand up for women’s rights, especially following the recent Roe v. Wade overturn.
Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard, chief brand officer of Procter & Gamble, speaking at the Association of National Advertisers’ (ANA) Masters of Marketing Summit in Orlando, Florida, this Wednesday. The industry needs to step up not just because it’s the right thing to do, he said, but because multicultural markets could be “the economic growth driver for decades to come.”
