Amplify

Facebook’s acquisition Tuesday of sports-centric social analytics and real-time trending platform SportStream signifies it’s not letting up in its tête-à-tête with Twitter. “Twitter has natural advantages in the social TV space,” commented Martin Kihn, a research director at Gartner. “It’s the go-to platform for real-time event-driven conversation, facilitated by hashtags. … On the other hand, […]

TV is still the king of media, but the social “back channel” is now an indispensable part of its ambience. No surprise then that advertisers are hungry for media vehicles that bridge the two. A number of companies are positioned to feed that appetite, but Twitter is the frontrunner. Its Amplify program lets broadcasters sell […]