After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors.
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency is a work in progress, and the industry isn’t dumping Nielsen entirely.
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies.
