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ARCHIVE FOR:

Alex Mason

  • Publishers

    Magnite Tackles Fully Automated Prebid Wrapper Optimization

    BY Anthony Vargas// August 1st, 2024

    Ranker saw a 5% increase in demand from a new fully automated Prebid wrapper optimization feature in Magnite’s Demand Manager.

    Tagged in:
    • Alex Mason
    • alternative ID
    • Flipp
    • header bidding
    • Magnite
    • Magnite Demand Manager
    • PMPs
    • prebid
    • Prebid optimization
    • Prebid wrapper
    • pub tech
    • Ranker
    • SSP
    • Sunil Gupta

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