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»Alanna Gombert

Industry Trade Groups Want To Measure Ads Based On When Rendering Starts

When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads based on served impressions. So that means the ad only counted after the ad server responded. But now, the IAB and MRC, in conjunction with the Mobile Marketing Association (MMA), want to change these standards,… Continue reading »
by Sarah Sluis // December 21st, 2016 //
»
Aiming Solely At Major Publishers, LiveRail’s Programmatic Impressions Doubled In 2013

At a time when most of the established video-ad players are looking to serve as marketplaces catering to both buyers and sellers, LiveRail is strictly focused on publishers. The 6-year-old company, which began life as yield optimizer for publisher video inventory, now offers a broader set of supply-side platform tools. Sixty percent of the 4… Continue reading »
by David Kaplan // June 28th, 2013 //
»
At Video Forum, Major Publishers Embrace Programmatic, As Buyers Demand Outcomes

For major publishers that built their businesses on print and glossy magazine pages, there is a clear sense that programmatic ad sales methods are becoming mainstream. What’s less clear is how to address the problems that programmatic has forced on them, namely, the struggle over developing a common metric and how to define terms like… Continue reading »
by David Kaplan // June 13th, 2013 //
»
IAB Aims To Shape Programmatic’s Growth With ‘Quality Assurance’ Standards

With real-time bidding inventory expanding at an accelerated clip, the idea of coming up with “standard practices” for programmatic buyers and sellers could seem a bit late. But the Interactive Advertising Bureau, through its Network and Exchange Committee, has been trying to do just that since it formed in April 2011. This week, at the… Continue reading »
by David Kaplan // October 2nd, 2012 //
»
 

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