To Buy Or Build Your Bot; No Horizon On The Horizon
Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.
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AI shopping
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PODCAST: AdExchanger TalksAI Won’t Shop For You – Yet
AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.
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Amazon Strives For Streaming Ad Dominance; Everything But The Media
Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.