IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
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AI in Marketing
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The End Of Endless Scale: How AI Is Forcing A Rethink Of What ‘Data-Driven’ Really Means
As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more grounded: a push for smarter, actionable, owned data.
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AI Won’t Replace Marketers, But It Will Redefine What Makes Them Great
Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and cheaper.
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Five Strategies For Privacy-First Data Collaboration That Drive Results
Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach.
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The End Of Marketing As We Know It (And Why That’s A Good Thing)
Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: fighting fires, fulfilling last-minute requests and executing the same plays under slightly different subject lines.