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»agency audits

After The ANA Storm, Agency Trading Desks Invite Scrutiny

While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts expect the dynamics between advertisers and their programmatic trading desks to bear the burden of the impact. Though the 62-page report didn’t name names, it cited instances of non-transparent practices among agency... Continue reading »
by Kelly Liyakasa // June 10th, 2016 //
»
 

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