:

Topics
Opinion
About Us
Events
Podcasts

Programmatic I/O New York
Become an AdHero
Subscribe
Sign In

Sign In

Topics

Latest
Marketers
Agencies
Publishers
Technology
Platforms
Identity
Measurement
Data Privacy
Artificial Intelligence
CTV
Commerce
AdExplainer
Exclusive Report
Daily News Roundup

Opinion

All Columns
Data-Driven Thinking
On TV & Video
The Sell Sider
Content Studio
Comic
Contributor Guidelines

Events & Awards

Programmatic I/O New York
AdExchanger Awards
Webinars
All Events
Network Events

Podcasts

AdExchanger Talks
The Big Story
Inside the Stack

Membership

Member Exclusives
Sign Up

About Us

Advertise
Become an AdHero
Newsletter
AdExchanger Advisory Board
About Us
Contact Us

CONNECT

ARCHIVE FOR:

adpocalypse

Comic

Comic: The Fourth Horseman?

BY Nate Neal// January 25th, 2013

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Tagged in:

Popular

CTV

Comcast Intros Biddable And Programmatic For Linear TV
Platforms

AWS Launches A Cloud Infrastructure Service For Ad Tech
Commerce

PayPal Finds A New Transaction Pool With Retail Media
CTV

Netflix Boasts Its Best Ad Sales Quarter Ever (Again)
CTV

Why The SVP Of The Trade Desk’s Ventura OS Is Betting On Transparent TV Ecosystems

Join the AdExchanger Community

Join Now

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Cynopsis Screenshift

October 14, 2025
City Winery
New York, NY

ABOUT ADEXCHANGER

About Us
Advertise
Contact Us
Events
Subscribe
RSS
Cookie Settings
Privacy & Terms
Accessibility
Diversity, Equity, Inclusion & Belonging

CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved