OPINION: Data-Driven Thinking
When A Recession Hits, Don’t Pull Back Your Advertising
It’s no secret that, even in a perfect world, the “rules” of marketing are constantly changing. A recession is only going to exacerbate the inconsistency tenfold. You’ll do yourself a favor if you understand now that there is no blanket strategy, writes Tom Shea, co-founder and CRO of Adgile Media Group.