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Yandex's ADFOX Acquisition Signals Movement For RTB In Russia

Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia. Yandex only entered the RTB market in 2012 and ADFOX, a Moscow-based sell-side platform, was originally founded in 2005 but also introduced its RTB offerings in 2012. "We expect... Continue reading »

by Kimberly Maul // September 30th, 2014 //

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ADFOX Sees Interest Grow For Programmatic In Russia

The Russian advertising market is one of marked interest for ad tech companies. Certainly Western mainstays like Google are working their way in. But it's the local players that dominate. Consider Google's recent partnership with Yandex to expand its inventory offered by Russian publishers. One such local player is ADFOX, a Moscow-based sell-side platform founded in 2005... Continue reading »

by Kimberly Maul // June 30th, 2014 //

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