Align Brand And Agency Data Strategies To Create A Cycle Of Proven Advertising Performance
By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive advantage for agencies marketing B2B brands? Welcome to 2022 — when every brand customer demands more scale, higher accuracy and richer data sets that can be linked directly to performance. Typically, B2B sales cycles are longer […]