AOL CEO Tim Armstrong said 2013 delivered the “best results we’ve had in a decade.” Although the company reported 13% overall growth in revenue year-over-year in the fourth quarter, growing from $599 million to $679 million, AOL noted net and operating profitability was affected by a “pre-tax restructuring” that cost it $13.2 million. This was […]
It’s been more than a year since video music platform Vevo opened its private marketplace with Adap.tv. While the talks with brand advertisers about using programmatic direct are beyond the experimental stage, ad sales automation is still evolving, said Jonathan Carson, Vevo’s chief revenue officer. Carson joined Vevo in September after serving as CEO of […]
UK-based news outlet The Guardian is accelerating its programmatic ad offerings with the creation of a private video marketplace powered by Adap.tv. For the most part, The Guardian plans to aim the video marketplace to best capture incremental value around content such as tent-pole events like the World Cup and the upcoming Olympics. “When experiencing […]
AOL’s comeback story under CEO Tim Armstrong over the past four years has at times looked improbable, with highs and lows along the way. Its quarterly performance has often been mixed: As one area of its display advertising stream looked strong, other parts have lagged. Its usually strong third-party network business had been looking weaker […]
AOL finally answered the question “What is a programmatic upfront?” by saying it would put its money where its mouth is: starting in 2014, it will make its reserved, guaranteed inventory available through its automated platforms for the first time. The portal lined up an array of advertising partners, noting that five of the six […]
While online video continues to grow, it’s becoming less certain that media buyers are ready to shift their focus demonstrably away from primetime TV. That’s not to say companies in the video space aren’t trying to make the movement between PC, mobile and TV screens more seamless. “We’re seeing single-digit ad dollars starting to move […]
Video marketplace operator Adap.tv, fresh from the closing of its $405 million sale to AOL, is revamping its products to appeal more directly to buyers and sellers. A large part of what Adap.tv is doing is for basic marketing purposes, conceded Teg Grenager, the company’s co-founder and chief product officer. But he hastened to add […]
With its new partnership with a number of TV media sellers, announced yesterday, Interpublic Group has begun to make good on its pledge earlier this year to “automate” 50% of media. The use of “automation” here is perhaps a bit misleading however, since what IPG is really trying to solve is a workflow problem – […]
In a sign that programmatic video buying is becoming more essential, IPG’s Magna Global has chosen video ad marketplace operator Adap.tv as its preferred partner. The deal comes a day after cereal marketer Kellogg turned to BrightRoll to help spearhead its programmatic video plans. Magna, which is the research and buying arm for the IPG […]
Facebook’s big push into video ads, expected this fall, is bound to have ripple effects in the online video space — as a major new source of premium inventory becomes available. From Tremor Video’s perspective, Facebook’s focus on what appears to be in-banner ads will allow the company to further differentiate itself in what remains […]
