Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists
Automation Is Coming. In panel after panel at New York’s Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for their mutual adversary, the insertion order. The big questions: Which players will be first to seize the automation grail? And how long will it take? The holding company trading desks […]