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»AD-X Tracking

After Facebook Snub, A Scramble For HasOffers’ Clients

Competitors are jockeying to capture customers from HasOffers and Kontagent in the wake of Facebook’s decision to drop the two companies from its mobile measurement partner (MMP) program. HasOffers is the larger of the two MMPs shown the door last week for violating Facebook’s data policies. It has some very large app customers representing significant… Continue reading »
by Zach Rodgers // February 21st, 2014 //
»
How AD-X Tracking Delivers Mobile Campaign Analytics To eBay And Priceline

London-based AD-X Tracking is seeking to shed light on mobile ad campaign expenditures and has revved up its global presence with new offices in San Francisco and Berlin. Founded in 2012, AD-X helps clients such as eBay and Expedia.com track in-app clicks and downloads, along with mobile campaign performance spanning search, SMS, social, email and… Continue reading »
by Kelly Liyakasa // June 25th, 2013 //
»
 

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