ad revenue forecast

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren’t sold on virtual influencers.

Despite the heightened economic uncertainty this year and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward, according to Magna’s latest global ad forecast.

Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees green shoots of growth across the industry.