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  • Greg Smith, Founder and CEO of StreamVantage
    OPINION: On TV & Video

    Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It

    By Greg Smith, StreamVantage//

    Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.

  • Chris Maccaro, CEO, Beachfront
    OPINION: On TV & Video

    Convergent TV Is A Mirage Until We Have Scaled Infrastructure

    BY AdExchanger Guest Columnist//

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Chris Maccaro, CEO of Beachfront.  “TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV […]