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ad fatigue

  • AdExchanger Content Studio

    Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach

    September 25th, 2025

    Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI.

    Tagged in:
    • ad fatigue
    • audience overlap
    • campaign efficiency
    • cross-platform measurement
    • CTV Advertising
    • incremental reach
    • Liz Weber
    • media planning
    • samsung ads
    • streaming ads
    • wasted impressions

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