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»49bc

Taking Orders: Rubicon Project Joins The Direct Deals Pack

Rubicon Project is the latest ad tech company to support automation of direct deals. Its first product in this area, called 49bc, will focus on mobile inventory only. Later this year it expects to add support for desktop and video to the toolset, which is still in private beta. Rubicon is one of about 10... Continue reading »
by Zach Rodgers // May 19th, 2014 //
»

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