Q&As 2011

Q&As || View Thinking

Q&As 2009 || Q&As 2010 || Q&As 2011

Agency

Ad Networks and Exchanges

Advertiser

Analysts

Buying Platforms

Creative Agency

Creative Providers and Optimization

Data and Measurement

Digital TV, Video and Radio

Search Engine Marketing

Email

Digital Out-Of-Home

Lead Generation

Shopping

Mobile

Performance Marketing

Publisher

Media Buying Ad Technology

Privacy Regulation

Targeting Technology

Social Targeting and Marketing

Traffic Tools: Serving, Quality and Attribution

Back Office

Venture Capital And Banking

Publisher Ad Technology

Management Systems

Publisher Yield Management Tools

Must Read

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”

Comic: The Great Online Privacy Battle

What Regulators Talk About When They Talk About Ad Tech

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.

Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories

The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

Comic: Causal Meets Casual

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.

Comic: America's Mext Top AI Model

AI Is Moving Fast. The Law, Not So Much

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.