Greek-yogurt brand Chobani stays competitive with larger CPG companies by constantly testing. One of these tactics includes marketing-effectiveness studies, such as a recent research initiative with Yahoo and Nielsen Catalina Solutions (NCS) to prove search ads drove in-store sales. “If you’re an ecommerce brand, you can measure that sale directly,” said Jessica Lauria, senior director […]
Will Google’s grand plans for TV, evidenced by its launch of DoubleClick Dynamic Ad Insertion on Wednesday, be successful? Google’s move into dynamic ad serving across live, linear and on-demand programming marks a critical shift in the search giant’s strategy, which some industry insiders say was necessary to meet future business objectives. “Google will not […]
Acorns is an app that allows users to invest spare change left over from daily purchases in the stock market. Now it’s making an investment of its own with the creation of a digital magazine called Grow aimed at millennials. “We’re looking to satisfy a hunger our users have for financial content,” said Jeff Cruttenden, […]
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian telco Telenor) and Drawbridge had the accuracy of their device graphs evaluated by Nielsen, coming in at 91.2% and 97.3%, respectively. Screen6 CEO and co-founder David de […]
Almost every game developer uses rewarded video to monetize because it’s lucrative – but there’s also a lot not to like about it. “A 30-second video ad just isn’t that engaging, and there’s no reason for users not to put their phone down when the video’s playing and just wait for it to end,” said Tayber […]
While publishers combatting the rise of ad blocking can select from a growing number of vendors who address the issue, many of the available solutions are largely the same. One group of offerings is designed to change user behavior. There are generally four methods: asking users to turn off ad blockers, blocking content when ad […]
Publisher network and ad tech firm Sovrn bought UK-based viewability company OnScroll Wednesday for an undisclosed amount of cash and stock. Sovrn plans to deploy the technology across the 80,000 publishers in its network, according to CEO Walter Knapp. OnScroll creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a […]
Yahoo reported earnings on Tuesday. Details are below – but that’s hardly what people care about now. The real question is: Who’s going to buy it? Verizon’s the clear frontrunner, but there also a few upstarts. One such is a joint investment group that includes big names like former Yahoo interim CEO Ross Levinsohn and […]
Facebook invited three new third-party ad verification partners into its inner sanctum on Tuesday – further evidence that what the buy side demands, the buy side gets. Integral Ad Science, comScore and Nielsen will now be able to verify viewability and attention metrics for display and video ads on Facebook, including mobile web and in-app. […]
YouTube is starting to measure the offline sales lift for consumers exposed to its viewable video ad format TrueView. Through a tool called DLX ROI Sales Lift for YouTube, developed in partnership with the Oracle Data Cloud, Google is telling CPG advertisers that its video ads not only have brand impact, but that they drive […]
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.
