Viant Buys Waymark For $20 Million, Because CTV Needs More Ads (More!)
Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more advertisers to streaming TV.
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TIME’s AI Agents Do The Coordinating, And Its Sellers Still Do The Selling
TIME is using AI agents to draft proposals and troubleshoot campaigns – but not to replace the human relationships that drive ad sales.
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Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
Swivel Wants To Create Agentic Infrastructure For CTV
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those questions.
AppLovin Is Back To Smashing Earnings, But Investors Are Slow To Buy
AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.
Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads
High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.