“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. The comparison of “analog dollars” to “digital dimes” is often an attempt to explain that paltry digital revenue is coming from […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. David Danziger is Director of Data and Targeting Products at Acxiom Corporation. The Future of Privacy Forum recently analyzed the top 30 paid mobile apps (across multiple mobile platforms including Blackberry, Android, and iOS) […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. The sciencification of advertising is on a clear, steady march toward greater and greater efficiencies, whether that be optimized cost for […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Soloff, CEO, Metamarkets, a publisher analytics company. Around the time he was busy founding a retail bank, my good friend Josh Reich offered the insight that […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Michael Zimbalist is VP, Research & Development Operations for the New York Times Co. He also co-founded the Online Publishers Association (OPA) and serves as a member of its executive committee. In the years since Terry Kawaja first published his famous […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net. XA.net’s optim.al is a Social Media Ad Platform. Names and signs were very much what early advertising was about: in the Middle […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO, Krux Digital. The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Eric Bamberger, SVP, Performance Marketing Group, SearchIgnite, a unit of Dentsu’s Innovation Interactive. 2010 was a banner year for the Display industry – no pun intended. Truthfully, Display has made a remarkable […]
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
