“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds. There are countless arguments over the ethics and even definitions of “native ads,” especially as the lines between advertising and content blur. Native ads have […]
Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction that by 2020 50% of its networks’ inventory would be sold on an audience basis, but noted high-touch sponsorships such as the NCAA Final Four basketball championship on TBS would always exist. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. While leading a recent programmatic creative workshop, I asked attendees two key questions. Who knew if the work they were designing was for a programmatic […]
The New York Times’ two-year-old sponsored content initiative is an apparent success: T Brand Studio posted more than $30 million in revenue in 2015, double what it did in 2014. That $30 million was just a slice of the $197 million in digital revenue the company recorded last year. Much of the rest is what […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Djamel Agaoua, senior vice president at Cheetah Mobile / Cheetah Ad Platform. Much of the mobile user’s organic behavior is based on using simple tools to accomplish daily tasks. It’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. After the Super Bowl, my family had this conversation: Wife to son: Did you watch the ads? Son: No. Wife: That’s half the fun. Son: […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some are calling its “Facebook moment” by attracting […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Goefron, managing director of account management and chief brand safety officer at GlassView Media. The banner ad has been decried and even its creator seems dubious about his invention, but let’s give this […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Header bidding has added significant value to the publisher ecosystem, maximizing revenue and creating opportunities to democratize access to the ad server. A series of fascinating trends in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vadim Rogovskiy, CEO at Clickky. For years, app installs were the ultimate metric for the mobile marketing industry. But as the market evolved, the importance of a mere click was […]
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
