“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. Lately, all anyone in ad tech is talking about is ad blocking, and for good reason. Ad blocking is costing publishers millions […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. American motivational speaker and author Zig Ziglar famously said, “People don’t buy for logical reasons. They buy for emotional reasons.” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. With mobile ad spending set to top $30 billion, can anything get in the way of this channel? I see one […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. You may have heard about eMarketer’s latest predictions on cord-cutting. By 2019, almost 23% of US households won’t be paying for traditional TV, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, an independent consultant and former head of Microsoft’s global programmatic sales team. Every year in digital advertising, we seem to have a new issue or two bubbling up […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. As a publisher, I want my advertisers to succeed in reaching my audience. I want advertisers to have brand impact and drive sales and engagement. A successful customer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. If technology is driving the union between marketing and advertising, who will end up steering the car? The answer to that question will play out […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics, at the Institute for Choice, UniSA Business School. Many experts have warned since 2014 that the programmatic ecosystem will face […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of client solutions, media and partnerships at 84.51°. A new year for many of us means a new start, a new way of doing things and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Digital media has a persistent language problem. In particular, a huge gap exists between brand advertisers’ stated RFP goals and […]
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
