Measurement

If there’s one thing that ticks off Jim Kiszka, Kellogg’s senior manager of digital media, it’s paying extra for viewable impressions. “I absolutely resent the fact I have to pay more for viewability,” Kiszka said Wednesday at AdExchanger’s PROGRAMMATIC.IO show in San Francisco. “I wish I could have a refund for the last 10 years […]

Nielsen predominantly partnered with big marketing clouds à la Adobe to date – until now. The measurement giant on Tuesday rolled out the Nielsen Marketing Cloud, which is is the company’s first major attempt to unify various homegrown and acquired assets into a single platform for media owners and advertisers. A number of food and […]

Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the ability to activate “open” data across platforms in the programmatic space, but what’s being done about it? First, marketers need to rethink the way they’ve traditionally tallied […]

There’s an opportunity around location that extends beyond targeting consumers with ads for mayonnaise or corn flakes when they’re walking down an aisle in a grocery store. “The location data opportunity is still unfolding,” said Tracey Scheppach, EVP of precision video at Publicis Groupe’s Starcom MediaVest. “As agencies start to get smart about things like […]

Scale is becoming less of a differentiator among digital publishers – meaning they’ll soon have to focus on metrics like engagement. According to comScore’s “Cross-Platform Future in Focus” report, released Wednesday, 20% more digital media properties, including publishers and ecommerce sites, have topped 20 million uniques in the past year. That’s a total of 206 […]

Shaina Boone will discuss viewability, fraud and supply chain issues on April 14 at PROGRAMMATIC.IO in San Francisco. Talking about fraud and viewability is one thing – but “actually managing it is an entire program,” said Shaina Boone, managing director of marketing sciences at OMD USA, where she helms the analytics practice. Managing advertiser expectations is […]

Beyond the headlines, the drama and all the talk, there’s the daily reality of actually putting viewability into practice. “The questions around how to transact around viewability have been such a big issue for both publishers and advertisers that I think there has been a session in just about every major conference over the past […]

ComScore’s got a memo for Nielsen: It’s moving into cross-platform video and audience measurement – big time. Just days after comScore inked a multiyear measurement deal with Viacom, the first since its merger with Rentrak, it struck a strategic partnership with Adobe, the two companies revealed on Tuesday at the Adobe Summit in Las Vegas. […]

Nielsen Catalina Solutions (NCS) and Time Inc. on Tuesday unveiled a new measurement product for attributing offline sales to print magazine advertising. “It’s the culmination of years of work and of a lot of pieces coming together,” said Leslie Wood, NCS chief research officer. And the product relies on a dense web of partners and […]

Google on Tuesday launched an analytics service, Google Analytics (GA) 360 Suite, designed specifically for enterprise marketers. The suite consists of six products: the former GA Premium as the centerpiece; Adometry, rebranded as Attribution 360; the data management platform (DMP) Audience Center 360; Optimize 360, a website optimization and personalization product; Data Studio 360, an […]