Marketers

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Content Costs Apple has held preliminary talks with MGM Holdings and with the Pac-12, a college football conference, as it tries to beef up the Apple TV Plus subscription offering, reports The Wall Street Journal. Although this may be a golden era of television […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live The CMO Two years after Coca-Cola retired its CMO role, kicking off what would turn into a trend among big brands, the job title is back. The company has promoted 24-year veteran Manolo Arroyo to CMO, Ad Age reports. But it’s not […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Club Sam’s Club has agreed to acquire advertising technology and some executives from Triad, its retail ad tech partner and sales rep, Ad Age reported. Terms of the deal were not disclosed. Along with the technology, Sam’s Club will pick up […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bloxham, senior vice president of global media and entertainment at Magid. With all the talk of the streaming wars and the arrival of services from the leviathans of the media business, it’s easy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safari’s Google Assist Apple cranked up its Intelligent Tracking Prevention (ITP) controls yet again, this time in ways that make it harder to classify users based on web content and site data. Read the WebKit blog post about the updates. All cross-site tracking requests […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Store Of Value Many direct-to-consumer brands haven’t been able to maintain growth rates or flip to profitability. It’s been more than three years since Unilever dropped $1 billion on the men’s grooming brand Dollar Shave Club, and that business is still losing money, The […]

Verizon Media, the telco giant’s ad tech and content unit, added digital out-of-home (DOOH) supply to its SSP on Tuesday. The SSP launch completes Verizon’s full-stack DOOH offering, having launched a DSP solution for outdoor media buys earlier this year. Verizon also has a network called Verizon Digital Signage, a collection of 3,000 interactive screens […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Politically Incorrect Facing major pushback on its policy, Facebook is considering labeling political ads to indicate whether or not they have been fact-checked. Neither Democrats nor Republicans are pleased with the solution, feeling it could hurt their ability to reach and mobilize voters, The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Chicken With TV The success of Popeyes’ recent chicken sandwich launch, which started with a runaway viral Twitter thread, manifested itself in the form of a 10.2% sales boost in its restaurants. The company let that social media wave ride out organically, pulling […]