Marketers

Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last […]

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger?  Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shelf Life Many CPG brands have become iconic through the twin marketing pillars of TV advertising and in-store shopper marketing. The latter includes shelf positioning, aisle displays and end-caps, among other strategies. But linear television is steadily eroding, and access to prime shelf space […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Jewelry brand and retailer PANDORA has grown rapidly in the United States, but new competitors – both traditional and DTC – are rearing their heads. This week on AdExchanger Talks, Charisse Hughes, CMO Americas, talks about the company’s […]

Brand marketing is starting to get more measurable, and budgets are beginning to follow. Adidas, Topshop and others have been vocal about the need to spend more on brand building, and DTC brands also want scale beyond digital – but that doesn’t mean blindly tossing money into TV and hoping for brand lift. “Digital isn’t the […]

TV’s got Nielsen (sort of), but there’s no universal metric for video content quality across platforms and the open web. OpenSlate wants to fill that gap with a revamped SlateScore, its rating tool that grades video content quality for engagement, consistency, momentum, reach and brand safety. Starting Thursday, SlateScore will extend from YouTube to in-stream […]

Todd Ballard, GoPro’s CMO, has his work cut out for him: Encourage people to buy action video cameras when nearly half the humans on Earth already have access to a sophisticated, high-quality camera embedded directly in their phone. Once a darling of Wall Street, GoPro’s stock has mainly been on a downward spiral, with a […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a famous line between editorial and revenue at every legitimate publisher. Newsrooms aren’t influenced by the teams responsible for revenue, and nary do […]