How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.
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Marketers
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How ‘Wrapped’ Insights Become Audience Segments
How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.
Pirated Sports Streams Are Warping TV’s Most Important Ratings
Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.