Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
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Marketers
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Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.
The Trade Desk Makes Its DSP Available Within Skai And Pacvue
The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms.
AdMarketplace Is Piloting Performance Ads In AI Chat
As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.
Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base.
Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.