Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banking Bill: A Startup Killer The NextNY blog makes an impassioned plea to torpedo certain parts of Connecticut Senator Christopher Dodd’s banking bill which will undermine the efforts of a critical part of the startup capital value chain in the U.S. – angel investors […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Jeff Hirsch, President and CEO, AudienceScience. A publisher that invests heavily in developing quality, valuable content correspondingly creates two primary assets that advertisers demand. The one we have grown most familiar with is space, or inventory. The one that […]
Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Ad Upfront The Upfront, as it has been known, is a time of year where marketers and broadcast media companies lock down big deals for the year. Mediaweek’s Mike Shields says that online video ad networks are out to “steal” a share […]
BlueKai released its latest Pulse Index with particular focus around car buyers and insights such as “the appearance of Kia and Hyundai in the Top 20 Car Models may indicate a shift in intent towards more ‘value’ -focused brands. “. Download the Pulse Index (PDF). And, read the release. BlueKai CEO Omar Tawakol discussed the […]
Will Margiloff is Founder and co-CEO of Innovation Interactive, a digital marketing services company owned by ad holding company, Dentsu. Can you share the progress being made with the integration into Dentsu? Any unforeseen synergies being unlocked at this early stage? We are in the early stages of our deal so many of the opportunities […]
“Networking” is a column focused on the evolving roles of networks in online advertising. Today’s column is written by Tyler Moebius, CEO of Adconion, an online advertising network. Traditionally, ad networks have been perceived as enablers, as tools advertisers and agencies can use to increase campaign efficiency, extend their reach and add scale. An agency […]
XA.net (formerly CPM Advisors) announced the results of a recent campaign results using eXelate data and XA.net’s platform, CPMatic.com. According to to the release, “A computer retailer accessing eXelate data on CPMatic.com using multi-day variable frequency caps saw a 92% ROI lift on the targeted campaign vs. a single-frequency-cap no-data control on the same site […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Better Advertising And The “i” Scott Meyer’s Better Advertising will be enabling the “i” as IPG Mediabrands’ Cadreon will use the new privacy icon initiative in an upcoming Microsoft campaign according to Wendy Davis of MediaPost. “The icon — an ‘i’ in a circle […]
This past Thursday morning, Search Engine Strategies reprised its display advertising panel, “Ad Networks & Exchanges: How the Search O/S is Changing the Display Game,” for the New York audience. Given that the panel was up against a formidable group of search engine marketing superstars in another room, this panel more than held its own […]
