“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by George Gallate, CMO and EVP of global development for Merkle. When I first went to China in 1991, I was in awe. When I lived in China for three years in […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hadrien Bouchrara, solutions architect at Facebook. It’s time for another installment of “Ad Tech: The Acronyms Awaken.” In November, the IAB released VAST 4.0, its new video ad-serving template, for public comment. Since VAST […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DIY iAd BuzzFeed says Apple’s iAd platform will go 100% self-serve, eliminating its human ad sales force for the mobile ad network giant. “It’s not clear what this means for Rubicon Project, MediaMath, and the other ad tech companies that had been overseeing programmatic, […]
MediaMath on Wednesday announced a new business unit, named Helix, meant to translate the company’s existing retail data assets into a unified product offering. The move follows a string of MediaMath investments in consumer data, beginning with the acquisition of Adroit Interactive in 2010 and continuing with the purchase of Akamai’s Advertising Decision Solutions (later rebranded […]
It would be fair for readers of Gartner’s “Magic Quadrant for Digital Marketing Hubs” report to be taken aback. Why would Gartner evaluate media-buying platforms (MediaMath and Turn), marketing clouds (Adobe and Oracle) and data management platforms (Krux and Nielsen/eXelate) with the same criteria? Usually those categories are complementary, not competitive. In the report, released […]
At 1.55 billion monthly active users and growing, Facebook’s audience reach is massive. And Facebook is hammering out constant improvements to the video discovery mechanism in the news feed. But the social platform remains largely in experimental mode with video, and agencies and publishers are chomping at the bit for a clearer monetization path and […]
Rob Norman will speak at AdExchanger’s Industry Preview conference, taking place in New York on January 20-21. If you were forced to name one media buying entity that sets the agenda for the rest of the industry, it would have to be WPP-owned GroupM. It was GroupM – umbrella to Mindshare, MEC, Xaxis and Essence […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Barrett, senior vice president at Purch. Ad blocking turned digital marketing on its head in 2015. Publishers relying heavily on ad revenues fear for the very sustainability of their businesses – and have been […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. Lately, all anyone in ad tech is talking about is ad blocking, and for good reason. Ad blocking is costing publishers millions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Waiting for Godot “There is a lot of smoke and mirrors out there,” says Long Ellis, former ad sales director at the now-defunct Google TV, regarding the viability of programmatic TV campaigns. Mike Shields of The Wall Street Journal asks why programmatic TV is […]
