Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heads Up Accuen CEO Megan Pagliuca predicts that as the industry moves toward direct programmatic buys, header bidding will lead the way. Ad networks provided mass reach that made programmatic easy to scale, but obfuscated the supply chain and pegged programmatic as a line […]
Despite the advantages of programmatic buying, political advertisers hoping to go beyond the giant walled gardens owned by Facebook and Google see real challenges with the system. Those challenges include inventory scarcity, placement transparency and auction dynamics that don’t match up with brand spenders. Publishers who are hankering for political ad spend don’t always have […]
Deloitte Digital, which describes itself as a “digital creative consultancy,” has been hiring to offer better services around streaming media/entertainment businesses. Part of its growth over the last three years, from 1,000 people to about 7,000 today, was to staff up to accommodate new business opportunities like TV everywhere services as more TV companies go […]
On Monday, Pandora appointed a new CEO, CFO, COO and CPO. And the company has lately begun evaluating a possible sale. But at least one member of the C-suite is still standing: CRO John Trimble. That may be because while Pandora’s user growth has stalled in the wake of competition from places like Spotify and […]
Some app developers are raking in the cash hand over fist – Supercell made $924 million in profits last year – and others are eating instant ramen noodles for dinner. Most developers make less than $500 a month, according to Vision Mobile. But that doesn’t mean the ramen eaters don’t deserve access to sophisticated analytics and business […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, founder and CEO at Polar. When I ask publishers how they are differentiating their branded content business, the common response I hear is, “We create the highest-quality content.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Bloat The ad-blocking trend is often laid at the doorstep of publishers and their ad tech partners, but there’s plenty of blame to go around. The Wall Street Journal examines the role of agencies and brands in perpetuating the enormous file sizes that […]
Brian McAndrews is out as CEO and president of Pandora, where he served since 2013. He has been replaced by company founder Tim Westergren. McAndrews, who has a long history in digital advertising, departs at a time when Pandora faces major growth challenges in the intensely competitive music streaming space. While McAndrews brought a long […]
Shaina Boone will discuss viewability, fraud and supply chain issues on April 14 at PROGRAMMATIC.IO in San Francisco. Talking about fraud and viewability is one thing – but “actually managing it is an entire program,” said Shaina Boone, managing director of marketing sciences at OMD USA, where she helms the analytics practice. Managing advertiser expectations is […]
A group of publishers is testing a header bidding solution from Rubicon Project that is compliant with Google’s Accelerated Mobile Pages program. Tribune Publishing is among those who have implemented header bidding for AMP. It’s the first time header bidding functionality has been leveraged in support of the “platform publishing” craze that has lately seen […]
