When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have the […]
Musical.ly is mainly known as a lip-syncing and video sharing app popular with teens, but it’s starting to sing a different tune and expand its user base. “We’re probably that lip-syncing app you hear about from your niece or nephew,” said Kevin Ferguson, director of sales and business development at Musical.ly, which allows users to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around Facebook’s entry into header bidding is about disrupting Google’s dominance across its publisher stack, but there is a bigger development that […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SSPrivate Rubicon Project said it will launch automated private marketplaces to bring more automation and scale to direct buys. “It brings the scale and predictability of guaranteed buying, executed via private marketplaces, over the [open] RTB, Deal ID infrastructure that every major buyer and seller are […]
This is the second installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read the first PII interview with Nazanin Jazayeri. As associate director of social experience and custom product at Publicis’ Mediavest | Spark, Andrew Klein loves discovering new technologies and platforms. That wasn’t how […]
Dentsu has snapped up Accordant, a well-regarded independent programmatic technology and services firm. The acquisition comes on the heels of Dentsu’s roughly $1.5 billion deal to acquire database marketer Merkle. Accordant is among the most recognized independent programmatic services providers in the United States – a group that also includes the Goodway Group and Kepler Group. […]
When Thrillist’s branded video of a fake grandpa weightlifting on Muscle Beach tallied more than 50 million Facebook views in 48 hours, it seemed to validate the pub’s 2015 decision to expand its editorial and sponsored video operations. But Thrillist CoLab, the branded content arm of Thrillist, wanted to test if the viral hit actually […]
Consumers are subscribing to more streaming video-on-demand services these days, but “cord cutting” may not be as rampant as some would lead you to believe. Because cable networks measure audience viewership differently than certain Nielsen metrics, the contrast tends to create an apples-to-oranges scenario when tracking overall viewership. That’s why TV networks defend the claim […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform If you’re looking for growth in digital media, look no further than video and native, where advertisers and tech companies alike are […]
