Author: Criteo

Fragmented budgets, overlapping audiences, and disconnected campaigns make it difficult for advertisers to maintain efficiency and measure results. See how Criteo uses AI-driven optimization, commerce data, and connected measurement to coordinate cross-channel strategies and improve advertising performance. What’s Inside: 33% more leads for Homes.com by connecting the open web and social 2X ROAS with full-funnel […]

Connecting upper-funnel advertising to measurable sales remains a challenge for advertisers managing campaigns across multiple channels. See how Criteo’s Commerce Audiences and Connected Measurement bring together targeting, retargeting, and performance measurement across CTV, the open web, apps, and social. What’s Inside: 2X ROAS with full-funnel Commerce Audiences 40% fewer wasted impressions 3X higher conversion rates […]

As consumers move across channels, advertisers need strategies that maintain brand consistency while improving performance. See how Homes.com expanded its retargeting strategy across the open web and social with Criteo, increasing leads, engagement, and conversions. What’s Inside: 33% increase in leads through expanded retargeting 12% higher click-through rate across channels 25% improvement in conversion rate […]