Home Exclusive Report The State of the Healthcare & Pharmaceutical Advertising Industry

The State of the Healthcare & Pharmaceutical Advertising Industry

By

SHARE:

How Brands & Agencies Are Navigating the Industry’s Next Big Shift

An Exclusive Report from AdExchanger and PurpleLab

The healthcare advertising landscape is undergoing seismic shifts driven by privacy regulations, evolving media strategies, and growing demands for better measurement and targeting. In this exclusive research report, AdExchanger and PurpleLab uncover how leading brands and agencies are responding to the industry’s most pressing challenges and where they’re placing their bets for future success.

Why Download This Report?

  • How brands and agencies are adapting their media mix, including investments in CTV, paid social, and programmatic

  • The evolving role of contextual advertising and third-party data in a privacy-first environment

  • The KPIs that matter most across both branding and conversion campaigns

  • Where healthcare advertisers are turning for data, analytics, and activation tools

  • Forward-looking insights on AI’s impact, measurement innovation, and the future of DTC strategies

Who Should Read This Report:
Marketers, agency leaders, data and analytics professionals, and anyone navigating the complex and highly regulated world of healthcare advertising.

Download Now
Get the full report and access the insights that will shape your healthcare advertising strategy in 2025 and beyond.

 

SEE THE INSIGHTS

Download the The State of the Healthcare & Pharmaceutical Advertising Industry

Must Read

Felipe Cuevas for TelevisaUnivision
CTV

We Went To Eight Upfronts This Week. Here's What We Learned

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

CTV Roundup

Let’s Be Upfront About Performance

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

CTV

Upfronts Day Two: Dancing And Data

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.

CTV

Upfronts Day One: Publishers Jostle For Position As Performance Drivers

AdExchanger Senior Editor Alyssa Boyle and Associate Editor Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.

Marketers

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech

Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.

Popular

  1. CTV

    Upfronts Day Three: Ad Tech Jargon And Brand Awareness 

    Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes.

  2. Felipe Cuevas for TelevisaUnivision
    CTV

    We Went To Eight Upfronts This Week. Here's What We Learned

    Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

  3. AI

    CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies

    Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it’s making a difference.

  4. Kevin Gentzel, Global President, Channel Factory
    OPINION: Data-Driven Thinking

    The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control

    LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for testing ChatGPT ads.

  5. Commerce Roundup

    Why Albertsons Is Adding The LTV Metric To Its Analytics

    “If we only are looking at ROAS, we’re being fairly myopic about how we understand the actual relationship between the retailer and the brand,” says Liz Roche, VP of media and measurement at the grocery chain Albertsons.