“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of media solutions at dunnhumby. Ah, February — the season for major television events that aren’t dominated by the trucks-and-beer crowd of the regular football season. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Juan M. Huerta, senior data scientist at PlaceIQ. It has been said that we are in an era of big data. Not a day goes by without hearing about a […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. How fast is fast? Racing to a friend’s wedding on a farmland highway west of Chicago, I found out […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kence Anderson, CEO and founder at Apptimyze. There’s a dirty little secret in ad tech: All sorts of fees and charges are hidden in the cost of your media. Various […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roger Barnette, president at IgnitionOne. Brand marketers have long judged success of their digital advertising by using the “soft goals” of brand engagement. Soft goals, such as reach, views and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Kelleher, founder and CEO at Cognitive Match. Advertising technology is mostly paid for on a usage basis: serve more ads, make more money. This has been true of media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Vaughan, chief marketing officer at Integrate. You’ve heard the Gartner hype: “CMOs will spend more on tech than CIOs by 2017.” Buy into it or not. With the increased […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. In the climactic courtroom scene that closes the military thriller “A Few Good Men,” Jack Nicholson’s character delivers one of the most memorable lines […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO at Krux. In June 1999, a venture called Wingspan Bank launched with a breakthrough idea: Consumers should do their banking online. By September 2000, it was defunct. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Evans, corporate development director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The explosion in digital data, along with the evolution of the consumer voice, gives brands the opportunity to disrupt traditional relationships with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Fullman, director of digital strategy at Arnold Worldwide. It’s official: Google revealed yesterday that its purchase of smart home equipment company Nest closed last week. When we first learned […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, CEO at Apsalar. The mobile app industry is again abuzz with news that apps are being rejected from Apple’s app store for accessing the Identifier For Advertising (IDFA) […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kim, CEO of MightyHive. The first- party data/big data revolution is in full swing. Virtually everyone now agrees that activating first-party data is strategically important. The simple truth is […]
Advertising intelligence provider Integral Ad Science has acquired Simplytics, a UK-based mobile ad server and analytics platform. The deal brings mobile verification capabilities for in-app and mobile Web campaigns to Integral’s existing verification services for video and display ads. “We’re very excited because Simplytics is complementary to what we do and once we add our fraud […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Standardizing operations on a media management system and putting together a media plan are huge undertakings, with a ton […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. “What was the exact day programmatic went from mostly aspiration to complete validity?” This is a serious question I posed last week to 10 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. Now that we’re done hearing every industry pundit give their New Year’s resolution or big predictions for 2014, it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of business development at Demandbase. The convergence of “ad tech” and “marketing tech” has already emerged as a key theme for 2014. There’s just one problem. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I was recently told by an executive in a position to know that 70 to 80% of revenue in the RTB space comes from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Rostkowski, president at Varick Media Management. Online advertising is workflow-intensive, requiring agencies to field large teams of media planners and buyers to deal with orders. RTB has emerged to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. Some estimate that a quarter or more of exchange media could be fraudulent. This has generated much discussion within the industry, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Prasanta Behera, vice president of ad products at ShareThis. In today’s digital market, buyers need more than the traditional frameworks used to classify ad inventory. Content needs to be treated […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. If you’ve ever been served an ad for a Los Angeles restaurant while visiting the San Diego Zoo, you’ve seen how imprecise location-targeted ads […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Steketee, head of paid social and emerging media capabilities at Merkle. The growth rate of mobile is kind of like China’s economy: impossible to really track. The rapid takeover of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Well, at least it’s not “The Year of Mobile” again. Or, maybe it is. After several days of media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stevens, general manager for international at Rubicon Project. It’s fair to say that native advertising may have generated more column inches in the industry press than most any other […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. More than ever, consumers connect with brands through mobile communications and perform transactions on mobile devices. According to comScore, 2013 was the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Nierman, marketing and media director at Critical Mass Chicago. Improving the targeting of advertising has been a focus for the ad industry ever since John Wanamaker implied that it […]
