The Ad Spend Tea Lives; Can AI Generate A Good Idea?
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative.
Topic
Daily News Roundup
-
-
The Parade Of Performance Pluses; YouTube And Netflix Battle It Out
In today’s newsletter: Pinterest launches an ad optimization solution with familiar-sounding name; consumers can’t live without YouTube; and ad tech leaders try out trade journalism.
-
Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy
In today’s newsletter: What the surge in political ad spend on CTV looks like for the end user; Mars Wrigley tries to make gum stick online; and Google neglects Fitbit after mining it for data.
-
Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground
Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.
-
French Game Developer Acquires BeReal; Food Delivery Is Driving Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]
-
The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]
-
Retail Media Takes Flight; Spambot News Publishers Are Thriving
In today’s newsletter United Airlines gets into retail media; why AI fails to catch AI-generated content; and political advertisers flock to X for cheap impressions.
-
Google Rushes Into AI, Everywhere; Can’t Teach A Young Watchdog Old Tricks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some glaring errors. (Would you like some glue in your […]
-
Figuring Out SPO; A Good Omen For Ad Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled We all know what supply-path optimization (SPO) means and why it’s useful. Except, wait, what does SPO mean? “‘SPO’ – perhaps already a bigger buzzword than MFA. Every definition of SPO is different,” tweets Jud Spencer, engineering leader at The […]
-
Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?
In today’s newsletter: How changes in streaming ad inventory could impact upfront CPMs; video cracks 50% of engagement on Meta’s platform for the first time; and Apple is in talks to launch Apple TV+ in China.
Must Read
Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.
For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
Q3: The Trade Desk Delivers On Financials, But Is Its Vision Fact Or Fantasy?
The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.
IP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)
The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.
Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.