“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I’ll start by saying I didn’t watch last night’s Super Bowl game, but, as any good student of advertising, I did watch the commercials (after the fact of […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. There was a great deal of talk at last week’s two-day Industry Preview conference about the necessity of delivering more relevant experiences in a world that’s increasing wired […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I had a really interesting conversation with a Director of Digital Marketing at a financial services company recently as part of my “customer lifecycle management” research (which I’ll […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I read this recent article on what I call the “privacy versus relevancy” conversation with some interest – it’s a topic that’s been on my radar, as it […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I read the recent news about Yahoo!’s opening up guaranteed inventory to Demand-Side Platforms (DSPs), including MediaMath, Doubleclick Bid Manager and The Trade Desk, with enormous interest, but […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. As I was interviewing a senior level marketer in the beverage industry the other day for my customer lifecycle management research (which I’ll be presenting at the Industry […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. We have a language problem in ad tech, and it’s only getting bigger. We love to use terms that have one meaning for us in “ad tech” and […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. A recent survey noted a majority of CMOs are considering taking programmatic buying in-house (AdAge story), If you’re like me, you absorbed this study with both interest and […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I just read another study – this one from business analytics firm Domo – highlighting marketers’ challenges and frustrations when it comes to accessing and making sense of […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. In an AdExchanger interview with Brian O’Kelley, AppNexus founder and CEO, late last week, Mr. O’Kelley made a bold proclamation (well, he made many, but today I’ll just […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. A recent study released by the ANA (done in partnership with Nielsen) indicates that 50% of marketers plan on dedicating budgets to multi-screen campaigns in the next three […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Amazon’s earnings call late last week held no major surprises, but neither did we in the advertising world hear much about what we’re really interested in: Amazon’s digital […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I attended “TubeMogul University” last week in California in order to get a pulse on the latest in programmatic video buying and selling and wanted to pass on […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. When Acxiom announced the release of its Audience Operating System (AOS) in late September, I expected it to make a bigger splash. Likewise when Experian acquired digital data […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Having just returned from the three-day ANA Masters of Marketing conference, held this past weekend in Phoenix, I thought it worth sharing my thoughts with marketers on what […]
