“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. There are several intersecting issues relating to identity in ad tech today. The challenge is that the solutions often fail to align directly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, chief marketing officer at Dynamic Yield. Breakneck innovation in ecommerce has flipped the fundamental calculus of retail and punished brands unable to adapt. With once-dominant brands such as Payless […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Nicholson, CEO at Tracer and chief media officer at VaynerMedia. These days, most people communicate with their best friends via messaging. I’d even go as far as to say that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sol Ross, managing director at LiveRamp. More than a year into the EU’s General Data Protection Regulation (GDPR), its strengths and weaknesses continue to be evaluated. While the law is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Hill, founder and CEO at VuPulse. Sure, I’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and head of US ventures at Dentsu Aegis Network. Technology is often overhyped in the short term and underhyped in the long term. While the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kazu Takiguchi, CEO and founder at Creadits. Google giveth and Google taketh. The world’s biggest search engine can make or break an advertising campaign, and, luckily for digital marketers, Google […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, an independent consultant and former chief data officer at Havas Media Group. We don’t talk about it much, but there is a growing bias in the data that […]
