Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]
Ad network Rocket Fuel announced success it has seen using intender data from consumer intent data exchange companies such as Blue Kai with results showing a “lowering cost per action and engagement metrics by an average of 43.75% versus other targeting methods.” Read the release. Rocket Fuel President Richard Frankel discussed the findings and their […]
Jay Friedman is COO of Goodway Group, a marketing services and ad network company. AdExchanger.com: Please discuss the transition to digital advertising for Goodway Group. What have been the challenges? JF: In 2006 we added digital media to Goodway’s core services but we didn’t really begin to transition away from the direct response business until […]
Brian Silver is CEO of Travel Ad Network, an online advertising company. AdExchanger.com: Please discuss the pivots that Travel Ad Network (TAN) has made since its inception in 2003. TAN was bootstrapped from inception through its first institutional round in March 2008 when the company raised $15mm in Series A financing led by Rho Ventures […]
AudienceScience announced last week that Alanna Clark has been hired as VP of Strategic Partnerships. See the release. A veteran of the digital media optimization space, Clark discussed the new role and trends in the industry with AdExchanger.com. AdExchanger.com: Looking at the ad tech industry, in your mind, what has been the biggest surprise in […]
Peter Longo is CEO of IDG TechNetwork, a vertical ad network. AdExchanger.com: Why was IDG TechNetwork started and how did you get involved? PL: IDG TechNetwork was started to engage the distributed content universe that existed outside of our parent company, IDG. There are literally thousands of websites that are focused on technology, and IDG […]
Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc. One of the stories unfolding for us this year is the […]
AudienceScience announced that is has acquired ad network, Wunderloop, as AudienceScience looks to broaden its reach in the European market. According to the release, “Wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.” […]
Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN provides a means for advertisers to reach and target their best customers on a per store basis […]
Brand.net announced yesterday a $14 million Series C round of funding led by Focus Ventures, with participation by existing investors InterWest Partners and Norwest Venture Partners. Read the release. Brand.net CEO Elizabeth Blair discussed her company’s new funds and plans for the future. AdExchanger.com: What will the new funds be used for? EB: Expanding agency […]
Lijit announced that it has raised $6 million in Series D financing from existing investors Foundry Group, Boulder Ventures and High Country Venture. This put their total to-date for funds raised at $18.3 million. Read the release. Lijit CEO Todd Vernon discussed the new funds and the product road map as it relates to data. […]
Josh Jacobs is SVP of Brand Advertising Products & Marketing at vertical content network Glam Media. What will happen to Glam Media‘s publisher inventory? Does it all get folded into GlamAdapt? JJ: Glam Media has migrated the more than 3000+ sites in our Vertical Media network to the GlamAdapt platform. Today, GlamAdapt is delivering on […]
Bill Todd is General Manager of ValueClick Media, an online marketing services provider and division of ValueClick. AdExchanger.com: First, please provide a quick top line on ValueClick and the business ValueClick Media addresses. BT: ValueClick Media is a division of ValueClick, Inc., a global online marketing services provider whose other divisions include Commission Junction (affiliate […]
M&A – yessss. VC hearts from ad technology have skipped a beat with excitement. And, why wouldn’t an e-commerce marketer purchase a DSP or retargeting machine? Or was this an exit before Google flattens everyone in the retargeting space? Yesterday, CEO Chris Saridakis (formerly of PointRoll) of GSI’s Marketing Services division pulled the trigger and […]
Arnie Gullov-Singh is CEO of Ad.ly, an in-stream online advertising network. AdExchanger.com: You have an extensive background leading to your CEO role at Ad.ly. But, what key learnings do you think you’re bringing from your experience at Fox Audience Network, in particular? AGS: I learned a ton about what it takes to build a high […]
Chris Mejia is President and CEO of ADSOVO and Contextual Media Group, makers of SureSafe. AdExchanger.com: First, a bit of background, how are ADSOVO and Contextual Media Group connected? How did the company begin overall? CM: Yes, there seems to be quite a bit of confusion in the market about this connection, so I’m happy […]
John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique […]
Jesse Chenard is CEO at Image Space Media, an in-image ad network. AdExchanger.com: Given your experience at Tremor Media, what key learnings are you bringing with you to Image Space Media? In order to present a scalable offering to advertisers, we need to fit into their entire online and offline ecosystem. This means measuring results […]
C. Eoin Townsend is CEO of MainStreetSocial, an online monetization platform for local governments, residents and advertisers. What problem is MainStreetSocial solving? CET: Right now, 90% of local governments are suffering serious budget shortfalls while spending 20 billion dollars a year on technology outsourcing in an attempt to increase communication and connect with their residents. […]
Ad network and technology platform, Collective, released its “2010 Collective Display Advertising Study” here (PDF). Among the findings, “About two-thirds (64 percent) percent continue to use click-thru rates (CTRs) to evaluate ad network performance. The study finds a disparity between senior- and lower-level agency decision makers, with the latter relying heavily on CTRs and the […]
Targeting brand marketers looking for better insights, Undertone Networks has combined products offered by research firm Dynamic Logic, Comscore and others to create its Undertone Qualified Insights program, a “customer learning programs for marketers investing in large or ongoing campaigns.” Read the release. Alan Schanzer, Chief Strategy Officer of Undertone Networks, discussed the program and […]
On Wednesday, online ad network AudienceScience, announced the acquisition of Consorte Media, an ad network targeting Hispanics online. According to the release, “Consorte Media employees will become part of the AudienceScience team, and Consorte’s San Francisco headquarters will become the newest branch location of AudienceScience.” Read more. CEO Jeff Hirsch of AudienceScience discussed the acquisition […]
Ad network InterCLICK announced last week the “second production version” of the company’s audience targeting platform known as Open Segment Manager (OSM). According to the release, “OSM can create any audience that a client can articulate, and determine how that audience impacts their campaigns’ objectives.” Read more. InterCLICK president Michael Katz discussed the product release […]
RocketFuel announced that it is partnering with Dynamic Logic for its new Real Time Brand Optimzation solution which “optimizes the targeting of [brand marketer’s] campaigns based on familiar characteristics such as being in-market for a product or being favorable towards it.” Read the release. Richard Frankel, president of Rocket Fuel Inc. discussed the Dynamic Logic […]
Former AOL Vice President Matt Prohaska was recently hired as CEO of North America by Smartclip, an online video ad network. Read the release. AdExchanger.com: How would you characterize Smartclip’s online video advertising network business model? Is it like a site rep firm? MP: It certainly is. Old-timers like me and many of our publisher […]
In addition to joining its board, Jeff Pullen has been hired as President and COO of AudienceScience, the company announced. Read the release. Pullen discussed his new role and recent experience in the online advertising economy. AdExchanger.com: Where do you begin when putting together a company’s strategic roadmap? In regards to creating AudienceScience’s roadmap, where […]
Ad technology company, Resonate Networks, announced today that in its own study, attitudinal targeting showed up to a 4x lift when compared to demographic targeting. Read the release. Resonate Networks’ CEO Bryan Gernert discussed the finer points of attitudinal targeting. Where does attitudinal targeting fit within psychographic targeting (PeerSet, Mindset Media) and behavioral targeting? Attitudinal […]
“Networking” is a column focused on the evolving roles of networks in online advertising. Today’s column is written by Mike Seiman, CEO of CPX Interactive. Looking back at a decade of online advertising, one thing becomes pretty clear. The arc of the landscape has slanted toward complexity and compartmentalization. While it is true that there […]
Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its “its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks.” Read the release. Collective’s SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform’s new tracking capabilities with AdExchanger.com. AdExchanger.com: Is the new attribution offering in […]
Matthias Pantke is CEO of AdScale GmbH, an online advertising marketplace based in Germany, AdExchanger.com: Give us a bit of background on you and how it’s prepared you as well as the evolution of AdScale’s business model – which has been around for a few years, correct? My career started at DSF in 1997 (the […]
